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The business of being a Youtube influencer with MKBHD – The Verge

Nilay Patel talks with Marques Brownlee, otherwise known as MKBHD, about building a business as a YouTuber, how content creators make money, and how to scale when…

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Marques Brownlee is one of the best reviewers I know, and also one of the most savvy and successful YouTubers. And hes been in the game for a long time: he started the channel MKBHD in 2009 when he was just a teenager making videos about his new HP laptop. Since then, hes grown it to one of the biggest tech channels on YouTube, with 13.5 million subscribers, a podcast, and a growing support team.
But what looks effortless and fun to the viewer is often the result of careful planning and investment….

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